12 Social Media Posts For Real Estate Inspiration (2023)

Inspiration goes a long way when doing anything remotely creative.

Your real estate social media account requires consistent posts, frequent updates, and hence lots of creativity.

So, understandably, you need the inspiration to fuel the creativity that can, in turn, drive your social efforts.

In this post, we have rounded up some simple and practical real estate social media post ideas to help you get your creative gears turning.

You can pick a bunch of these ideas and create content pillars using them to support your long-term social media strategy.

Why Use Social Media For Real Estate?

We all know word-of-mouth is the best lead generator for realtors. However, social media comes right after that.

52% of realtors believe social media is the top tech tool for high-quality lead generation.

People shop for properties online. And like with any other online purchase, the buying journey involves a lot of social media.

Social posts get to the buyer in various stages of the buying process and nurture them through the sales funnel.

Imagine a buyer is searching for properties in your area and sees your promoted content where you are sharing some insightful home-buying tips.

The buyer may not instantly pick up the phone and dial your number. But they would certainly make a mental note and will likely come back to you for more advice.

And this is just one of the ways social media helps generate good leads.

Social media has, for quite some time, been the number-one channel for realtors.

The reason for this could be Millennials.

25% of all homebuyers are millennials. This makes the millennials the largest generation of property buyers.

Interestingly, a whopping 80% of US millennials use social media.

You can put two and two together.

Businesses go where their customers are. And if the largest generation of home buyers is on social media, it isn’t too hard to see why you should be headed there.

However, almost all realtors have come to realize the powers of social media. And hence, they have flocked to various social platforms.

In fact, realtors are already using Facebook for lead generation.

If you are starting out, cracking through the crowd and making your name known won’t be easy.

But it won’t be impossible either.

If you are scratching your head thinking about how you will cut through the competition on social media, please read the next section.

(Video) Social Media Musts for Every New Real Estate Agent

Social Media Post Ideas For Your Inspiration

You need creative, moving social media posts to win over the real estate competition on various platforms.

Getting inspired is the first step toward getting creative.

But besides creativity, your social media strategy needs a good mix of education, entertainment, branding, and commercial content to drive the right impact.

Therefore, we have divided this section into four subsections for the four types of content you should include in your social content strategy.

Without any further ado, let’s dive in.

Educational Content

34% of U.S. customers follow brands on social media for educational content.

So, without a doubt, this type of content is the most essential part of any successful social media strategy.

Additionally, since the audience prefers educational content, it tends to get high engagement and traction.

Educational content builds your reputation like no other.

When clients see you sharing your real estate knowledge and experience with them, they will automatically look at you as a trusted authority and will be inclined to reach out to you for help.

Here are some ideas for creating educational content for your real estate social.

1. Video Walkthroughs

Videos are powerful in grabbing attention and keeping customers engaged. This is why 86% of marketers use them as a marketing tool.

73% of real estate prospects are likelier to list with agents who use video walkthroughs.

Video walkthroughs help you display your properties to your online prospects and get them to engage with you on social media.

These videos are not just educational but entertaining as well, which explains why, when made properly, they can make the prospects stop scrolling and view your content.

Since you have the prospects’ attention now, ensure the video promotes your business enough for the prospect to know this video is from you, so they can take a mental note and come back to you in the future.

As for the video itself, make sure it is professionally shot.

Videos shot on your iPhone won’t do.

Please use a professional camera paired with the right lenses to shoot these videos.

Make good use of natural light and tidy the property up before shooting. Here’s an example.

12 Social Media Posts For Real Estate Inspiration (1)Screenshot from Instagram, January 2023

2. Neighborhood Guides

One mistake most realtors make is they promote properties, not the neighborhood.

(Video) 20+ Social Media Post Ideas to Radically Simplify Your Marketing

When people buy properties, they also look at the neighborhood because that’s where they will live for a long time.

Therefore, while you are out educating your audience, don’t forget to share neighborhood information. This can include:

  • Neighborhood facts like schools, average household income, demographics, local business information, etc.
  • Neighborhood history. Dig through the pages of history and see if you can find something interesting about your area. Clients will love knowing about it.
  • Local news. Sharing local news will help people know what goes around in the area. Make sure to share more positive/neutral news. Real estate buying is a huge investment. And clients want to work with people they think can handle their money well.
  • Sharing neighborhood information will reinforce your position as an area expert and help build the trust needed to convert cold leads into smiling customers.

3. Home Buying Tips

Sharing home buying/selling tips will also show your prospects your excellent knowledge of the real estate world.

Once they start seeing you as someone who knows their way around the scary world of real estate, the prospects will be more confident in your knowledge and seek your help.

You can share these tips through carousel posts, as captions (with catchy pictures), or via reels/shorts or TikTok videos.

Just make sure to keep the tips client-focused and deliver value. Doing this will reflect your genuine concern about your audience’s interest.

12 Social Media Posts For Real Estate Inspiration (2)Screenshot from Facebook, January 2023

Entertaining Content

An overwhelming number of people use social media for entertainment. Give them that.

Real estate may seem like a dry niche, but with a bit of creativity, you can create some really entertaining content. Here are some ideas:

4. Memes

Over 60% of people say they are more likely to buy from a company that uses memes in their marketing.

Can’t think of how you can make real estate memes? Here’s some inspiration.

12 Social Media Posts For Real Estate Inspiration (3)Screenshot from Instagram, January 2023

5. Home Renovation Before/After

Whether anyone is purchasing property or not, before/after pictures are highly engaging.

If any of your properties are getting a makeover, grab some before/after pictures. Use these pictures as social posts to entertain your audience on social media. Here’s an example.

12 Social Media Posts For Real Estate Inspiration (4)Screenshot from Instagram, January 2023

6. Polls And Questions

Polls and questions keep your audience engaged and help you gain insights into the audience’s minds to align your social strategy with their pain points.

(Video) COMPLETE Social Media Marketing Plan for Real Estate Agents

This or that and “how would you” polls will entertain your audience and drive engagement.

You can also ask direct questions like “Would you invest in a property in such an area with so and so features?”

Besides that, you can also answer questions to help your prospects through their confusion.

7. Branded Content

Branded content helps you mark your unique presence in the crowded social media world.

More importantly, this type of content helps you build the human connection with your prospects that they crave.

Remember, a real estate transaction is as much an emotional decision as it may be intellectual.

Therefore, fostering an emotional bond with your prospects, showing them you are a human, just like them, can go beyond the superficial layers of intellectual decisions and help at a deeper, emotional level.

8. “A Day In The Life Of A Real Estate Agent”

Nothing shows your human side more than your daily routine.

When people see you charging yourself up with coffee first thing in the morning, just like they do, they might relate to you. Having insight into your life may cause them to eventually trust you to help them make what could be the most important decision of their life.

9. Show Your Team (If You Have One)

Humanizing your brand involves putting a face on the business.

If your business has a whole team behind it, revealing the team and introducing the member to the prospect will go a long way in building a human-to-human connection between your brand and the audience.

Doing this will also help people know who they are dealing with once they decide to proceed with your service. Here’s an example post.

12 Social Media Posts For Real Estate Inspiration (5)Screenshot from Instagram, January 2023

Promotional/Commercial Content

At the end of the day, your social media efforts are meant to generate leads, which is impossible without promotional or commercial content.

Here are some posts ideas with commercial/promotional intent to help you get started:

10. New Listings

Many people follow real estate agents so they can keep tabs on their listings. Make sure you post every listing you get on your social media as soon as it is available.

However, posting your new listings is not just a way to deliver the kind of content your audience wants. This will also help you leverage your social clout to generate hot leads.

Therefore, write your listing to compel people to take action. According to Zillow, your words in your listing can make or break a sale. So, be careful with the vocabulary.

Be honest with the property features. Don’t go over the top in praises, but don’t downgrade it as well. You need a sale, after all. Here’s an example to follow. (Click through to find out why the photo is sideways.)

(Video) The Real Estate Social Media Strategy for Maximum Reach and Engagement | #TomFerryShow

12 Social Media Posts For Real Estate Inspiration (6)Screenshot from Instagram, January 2023

11. Testimonials

Testimonials have become a prerequisite for successful sales. Many customers will only take action after reading a positive review.

Social media can help you generate better leads if you have testimonials.

You can gather testimonials by requesting clients you have closed the deal with to share their thoughts on your service. Either ask them in person or follow up after a few days of property closure with an email requesting feedback.

Post client testimonials on your social media. Try to get pictures of happy clients. Sharing feedback with pictures of happy clients will maximize the impact.

And if your clients are willing, ask them to record a video review.

Video testimonials will engage the audience and compel them to listen to your clients rave about your service.

Here’s an example of a client testimonial posted on Instagram.

12 Social Media Posts For Real Estate Inspiration (7)Screenshot from Instagram, January 2023

12. Just Sold Photos

Along the lines of testimonials are “just sold” photos. Sharing these pictures on your social will build your reputation as a successful realtor.

But that’s only possible once you have enough sales coming in every month.

If you’re not there yet, implement other post ideas above and return to this once you have enough closed deals. Here’s an example Facebook post of a “Just Sold.”

12 Social Media Posts For Real Estate Inspiration (8)Screenshot from Facebook, January 2023

Final Words

Real estate transactions involve big decisions and lots of emotions.

Therefore, prospects are more inclined to work with agents they can trust and connect with.

Social media is the single most powerful tech-based tool that can help you foster lead-driving trust and connection with your prospects.

Building success on social media requires a mix of good content and consistency.

The ideas shared above will inspire you to create high-quality social content.

And once you have good content, consistency can follow.

More resources:

  • Real Estate Link Building: 4 Of The Best Tactics
  • 8 Creative Real Estate Marketing Ideas And Examples
  • Real Estate PPC: Tips For Optimizing Google Ads Campaigns

Featured Image: Pixel-Shot/Shutterstock

Category SEO Vertical SEO

(Video) Closing A $12,000/Per Month Agency Client *LIVE Footage*


Where can I get inspiration for social media posts? ›

Use these tools and websites to help get yourself started when putting together social media content.
  • Forekast. Forekast is the best place to discover what's happening online. ...
  • Reddit/Quora. If you're stumped - ask. ...
  • PromoRepublic. ...
  • Feedly. ...
  • Start a Swipe File.
Dec 7, 2018

How to get 10 listings in 30 days? ›

  1. Step 1: Publish Useful Real Estate Blog Posts.
  2. Step 2: Stay In Touch With Previous Clients.
  3. Step 3: Create and Share a One-Minute Video.
  4. Step 4: Post on All Your Social Media Channels.
  5. Step 5: Make Connections with Personal Outreach.
  6. How to Get 10 Listings in 30 Days: Take 5 Simple Steps.
Nov 5, 2021

What is the best social media for Realtors? ›

What social media tools are best for real estate marketing?
  1. 1. Facebook. The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate. ...
  2. LinkedIn. LinkedIn is another strong platform for real estate, again because of demographics. ...
  3. Instagram. ...
  4. Twitter.
May 18, 2022

What should I put on my real estate post on Instagram? ›

27 Ideas for your Real Estate Instagram Posts
  1. Local Market Stats. People care about some market stats, but usually only if they're extremely local and relevant to them. ...
  2. Local Thing To Do. When you go do something local, post about it! ...
  3. Local Restaurant. ...
  4. Team Event. ...
  5. Goals. ...
  6. Pets. ...
  7. Personal News. ...
  8. Local Photo.

What social media posts get the most attention? ›

3. Share more video. Video is the most engaging content type on every social media platform, so if you can, it's a good idea to create at least some form of video content to maximize engagement.

What social media posts get the most likes? ›

The most-liked post as of January 2023 is a carousel of Argentine footballer Lionel Messi and his teammates celebrating winning the 2022 FIFA World Cup, which has been liked by over 74 million different accounts.

What is the 10 rule in real estate? ›

Buy 10% Under the Market Price

This rule is basically to avoid paying the sticker price. Instead, look to buy at least 10% under the listed price. In real estate, there's a saying that most of the return is made at the time of purchase. Meaning that most of the money is made on the purchase rather than rental income.

Where do realtors get most of their leads? ›

1. How Do New Real Estate Agents Generate Leads?
  • Developing paid or organic online lead generation campaigns.
  • Leveraging social media.
  • Prospecting expired listings.
  • Cold calling.
  • Attending in-person networking events.
  • Sending physical mailers out to their communities.

How do I get seller leads without cold calling? ›

Best Strategies to Generate Sales Leads Without Cold Calling
  1. Save Time With Cold Emailing. ...
  2. Use Content Marketing to Generate Inbound Leads. ...
  3. Referral Marketing. ...
  4. Meet Qualified Prospects by Attending Events. ...
  5. Build Your Brand With Social Selling. ...
  6. Have a Presence in Directories.
May 31, 2022

What are the top hashtags for real estate? ›

Best realtor hashtags when listing new properties
  • #ForSale.
  • #NewHome.
  • #LuxuryRealEstate.
  • #HomesforSale.
  • #JustListed.
  • #NewListing.
  • #InvestmentProperty.
  • #OpenHouse.
Aug 19, 2022

How do I promote myself as a Realtor on social media? ›

Real Estate Social Media Marketing
  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don't forget video.
  8. Never assume you're only connecting with first-time buyers.
Sep 13, 2021

What are some catchy real estate slogans? ›

Real Estate Taglines and Slogans
  • “Move to What Moves You” -Halstead Property.
  • “Your Gateway to a Richer Life” -Town and Country Real Estate, The Hamptons.
  • “Move/Forward” -Bond Real Estate.
  • “Where Dreams Come Home” -Coldwell Banker.
  • “Find Your Nook” -Nooklyn.com.
  • “Be Home” -Corcoran Group.
  • “Let us Guide you Home” -Compass.
Aug 3, 2018

What are good realtor quotes? ›

13 Real Estate Quotes to Keep You Inspired
  • “To be successful in real estate, you must always and consistently put your clients' best interests first. ...
  • “Every day you have 1,440 minutes. ...
  • “Real estate is an imperishable asset, ever-increasing in value. ...
  • “The problem with real estate is that it's local.
Jul 13, 2022

What are the three most important words in real estate? ›

There is an old adage, that the three most important words in real estate are 'Location, Location, Location'.

What is the #1 social media right now? ›

Facebook's statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19 hours and 43 minutes per month on the Facebook app.

What to post to get a lot of likes? ›

How to get more likes on Instagram: 16 smart ways to get free Instagram likes
  • Use the right hashtags. ...
  • Tag relevant users. ...
  • Write compelling captions. ...
  • Tag your location. ...
  • Run a like-to-win contest. ...
  • Post good photos. ...
  • Post user-generated content. ...
  • Post behind-the-scenes content.

What is the 14 day rule in real estate? ›

You're considered to use a dwelling unit as a residence if you use it for personal purposes during the tax year for a number of days that's more than the greater of: 14 days, or. 10% of the total days you rent it to others at a fair rental price.

What is the 80% rule in real estate? ›

The rule, applicable in many financial, commercial, and social contexts, states that 80% of consequences come from 20% of causes. For example, many researchers have found that: 80% of real estate deals are closed by 20% of the real estate teams. 80% of the world's wealth was controlled by 20% of the population.

What is the 65 rule in real estate? ›

If the estate has a fiscal tax year-end, then the fiduciary must make a distribution from the estate to the beneficiaries within the first 65 days after the last day of the preceding tax year.

Is Zillow or realtor better for leads? ›

Overall, Zillow leads work better than those on Realtor.com, which could be for several reasons — Zillow has more traffic, there's more transparency in the actual process, and the company has been more innovative.

How to get real estate leads for free? ›

How New Real Estate Agents Can Get Leads for Free
  1. Remind family and friends you're an agent.
  2. Introduce yourself to the people in your social circle.
  3. Exchange names with the people who provide you with services.
  4. Reach out to past clients.
  5. Partner up with related businesses.
Aug 11, 2020

How to get real estate leads with no money? ›

How to Get Leads in Real Estate
  1. Build partnerships.
  2. Throw a housewarming party.
  3. Become a restaurant regular.
  4. Send a handwritten note.
  5. Leverage the internet to advertise.
  6. Advertise through more traditional media.
  7. Build your own website.
  8. Develop a niche.
Jul 8, 2022

How can realtors get new clients? ›

New realtors can get clients in a number of ways, including buying leads, asking friends and family for recommendations or canvassing their local neighborhood.

What is the best way to get listings? ›

8 tips and tricks for getting listings as a new real estate agent
  1. Call everyone you know. ...
  2. Talk about real estate in person. ...
  3. Contact local major developers. ...
  4. Cold call and door-knock. ...
  5. Post about it on social media. ...
  6. Get recommendations. ...
  7. Go to local real estate offices. ...
  8. Invest in yourself.
Apr 19, 2017

What is the best time to cold call for real estate? ›

Research shows that the best time to call is between 4 p.m. and 5 p.m as they are finishing tasks and unlike to be taking on new ones. Between 11 a.m. and 12 p.m. is another effective time, while people are usually handling simple administrative tasks before heading off to lunch.

How do I find a source of inspiration? ›

15 Great Sources of Daily Inspiration
  1. Nature. We don't spend enough time in nature these days and that's a sign that we're drifting away from it. ...
  2. Music. One song can create so many emotions, memories and feelings. ...
  3. Going for a run. ...
  4. Travel. ...
  5. Acts of kindness. ...
  6. Children. ...
  7. Strangers. ...
  8. New skills.
Jan 19, 2016

How can I be inspirational on social media? ›

5 Ways to Use Social Media to Encourage Others and Yourself
  1. Follow Accounts that Inspire You. ...
  2. Share Inspiring Quotes with your Friends/Followers. ...
  3. Keep in Touch With Friends and Family. ...
  4. Share Real Life Genuine Pictures. ...
  5. Post Your Goals on Social Media.
Jul 24, 2020

How do I gain confidence to post on social media? ›

How to Be More Confident on Social Media
  1. Create a Profile You're Proud to Show Off. ...
  2. Know Your Mission & What You Stand For. ...
  3. Show Up & Share Your Voice Daily. ...
  4. Spend Time Engaging With Other People. ...
  5. Remember That You Have Value to Add. ...
  6. Take Time Away From Social Media.

How do you find inspiration 10 ways? ›

10 Gentle Ways to Find Inspiration in Everyday Life
  1. Connect With People. ...
  2. Get Moving. ...
  3. Remember What Energises You. ...
  4. Unplug From The Noise. ...
  5. Learn Something New. ...
  6. DON'T Learn Anything New. ...
  7. Look At The Big Picture. ...
  8. Shift Your Environment.
Jul 10, 2022

What are 3 methods you might use to get creative inspiration? ›

21 Ways to Inspire Creativity When You're Out of Ideas
  • 1 Listen to music. ...
  • 2 Journal every day. ...
  • 3 Join a group of creatives. ...
  • 4 Take a walk. ...
  • 5 Turn off (or cover) your monitor. ...
  • 6 Reward yourself for writing with a kitten. ...
  • 7 Mind map. ...
  • 8 Carry an idea notebook.
Jan 9, 2017

What is the easiest social media to make money? ›

TikTok Is the Social Media Platform with the Most Opportunities, According to Business Owners. TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners.

How many followers do you need on social media to get paid? ›

Brands post campaigns you can participate in. Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.

How much does 10k Instagram followers make? ›

Influencers with a million followers can earn around $670 per post; a creator with 100,000 followers can make $200 per post; someone with around 10,000 followers can rake in $88 per post, according to Search Engine Journal.

What is a good inspirational message? ›

"You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I lived through this horror. I can take the next thing that comes along.' You must do the thing you think you cannot do."

What is inspirational social media content? ›

Inspirational content helps consumers imagine how a product or service will enhance their life by seeing it through the eyes of others.


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