20+ Content Creation Apps for a Powerful Social Media Presence (2023)

Content Creation Apps for Video Clips

Video content can grab the attention of your audience in just a few seconds, and it also helps you tell a short story. Still not convinced? According to a study, 86% of people take more interest in seeing more videos from their favorite brand.

Ready to create some amazing video clips? Here’s what to use:

1. Lumen5

Some content creation apps stand out in the marketing world, and the best example to give is Lumen5. That is because this app makes use of artificial intelligence to create content. You can enter a link, choose from one of their templates or create your script, and their system will find the best visuals and audios for your story.

Video editing will no longer be a long and tedious process – but automated according to your needs. This content creation tool is one to keep an eye on, as it will help you stand out from other competitors.

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2. Biteable

Video ads, animations, infographics, or even explainer videos – you name it and Biteable helps you create it.

Bonus tip: the final result will have studio quality, and it can fit any role and business: from an agency to a digital marketer, HR professional, and even an entrepreneur.

If you opt for the free version, your business can create 5 videos per month, which can later be published to platforms such as Facebook and YouTube. You can easily create your social media content with the help of templates or different sound effects, and then share them on your favorite platforms in no time.

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3. Rawshorts

Creating visual content is not always the easiest thing to do, especially when we’re talking about text animations. Rawshorts understood the assignment and created a tool that transforms texts into animated videos. To get started with the process, all you need to do is upload your script, and the platform will put together an animated story draft for you.

Rawshorts allows content marketers to then edit the generated animated videos with a simple drag and drop system. From editing the fonts, choosing different frames, to adding more scenes to your video story, there are plenty of features to choose from.

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4. iMovie

iMovie is a tool available for macOS and iOS users, and this video editor is a great choice for creating cinema-quality video clips that resemble the Hollywood style. Choose the clips you want to have in your final video and then add the rest of the details: music, effects, and titles.

Trim any video to your liking and create an attention-grabbing effect with a transition or fade effect. iMovie supports 4K videos as well, and another tip you might like: you can be anywhere you want with the help of a green screen effect.

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5. VideoShop

VideoShop is an app that can be downloaded from the App Store or Google Play, and it’s described as not your basic video editor. Its features include both essential and advanced editing settings, as well as special effects, content curation, and different sound effects and edits.

Regardless of whether you want to adjust your videos to go at a slower pace, or play your videos in reverse mode, there’s a setting that will help you out with anything you want to achieve. Add to that the easy access to your social media profiles, and you’re all set.

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6. Promo

If you want to find other video content creation apps you can also try Promo.com‘s online video editor that comes with easy-to-use features, on-the-spot branding for your videos, and a massive online media library powered by Getty Images and iStock so you never ever run out of content.

They also offer a lot of tools that you can use to make any type of content. Instagram’s CEO officially announced that this year the platform will now be putting an emphasis on video. As a result, all business owners looking to make the most out of their Instagram accounts need to start creating more video content – and fast.

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Mobile Apps for Content Creation

Not all apps are desktop apps or based on a cloud system. If you’re using your mobile phone, here are a few apps to check out:

1. AvivA Pro

Are you looking to create Boomerang-like content to share, but aren’t too keen on the Boomerang effect found inside the Instagram Stories feature? AvivA Pro is a mobile app that creates a Boomerang-like effect on your videos or live photos, by adding a looping effect to any of your captured moments.

Choose the start point of your loop, as well as its length, and easily create some eye-catching content for your social media pages. You can also take control of the speed of your videos, and also zoom in and crop any details.

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2. Hyperlapse

Have you ever thought that mobile apps could take the place of professional equipment or tripods? Well, Hyperlapse from Instagram is here to prove it. You can use this app to create breathtaking time-lapse videos that have a cinematic feeling attached to them.

An entire day spent in a busy town can become a chic short video, without any bumps. This app uses Instagram’s in-house stabilization for the best effects.

Hyperlapse is another app you can install on your mobile device, and you can download it on iOS or find the Hyperlapse Mobile version for Android, completely free.

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3. Ripl

Ripl is a mobile app that helps you get noticed on social media, by creating branded posts or impressive video ads. This app has thousands of customizable templates you can choose from, to create any kind of content your business needs: new product announcements, final sales, testimonials, or even “This or that” questions.

Set your logo, colors, and font preferences and promote your brand on all social media channels. There is also a stock media library you can choose from, for various types of businesses.

Ripl includes a desktop version as well, along with the iOS and Android versions.

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4. UnFold

Stories are meant to unfold, and if you’re on the lookout for smartphone apps that allow that to happen, you might want to check out UnFold by Squarespace.

Create beautiful and eye-catching content by using one of the hundreds of templates offered, and then add filters or unique effects to the resulting content to enhance it.

UnFold also offers in-app purchases, and you can opt for more advanced features by using UnFold+ or UnFold Pro, for a monthly or annual subscription. The advanced features include advanced editing tools, and access to early collections or brand kits.

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5. Giphy

There’s a mobile app for almost everything one can think about – and GIFs are no strangers to that. Giphy is the world’s largest library of animated gifs, and the mobile app is great for creating your GIFs too. You can add your own photos and continue the editing process with the settings that fit your content needs.

You can also browse the app and find the perfect GIF to share with your audience if you’re not looking to create one of your own.

Giphy World is another app you might want to check out, as it brings in the concept of augmented reality gifs. The AR gifs are designed for you to add them all around you and then share them with the rest of your friends.

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Did you know you can use GIPHY in SocialBee? Not only that… Canva, Unsplash, and many more.

Start a 14-day SocialBee free trial to upload content from GIPHY and share it across your social media profiles.

Free Content Creation Apps

Professional-looking content with a free tool? You’ve read that one right – we’ve put together a list of the best content creation tools that offer a free version.

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Here are our recommendations:

1. Pablo

Pablo is a photo editing tool that is easy to use and helps you design your posts easily. And the best thing about it: it’s free and has no additional costs once you’ve started the editing process.

Pablo offers over 50.000 images to shuffle and search through if you don’t have your own image to use. Other features include adding your own logo, a selection of stylish fonts, and a few filters to make your image stand out.

After you’ve created your image, you can resize it for different social media networks, without the need of going through the entire creative process again.

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2. Animaker

Animaker is a platform that anyone can use, regardless of whether they are a beginner, professional, or non-designer. Described as the world’s most complete video-making tool, Animaker is easy and fun to use. And it’s also free, with the option of upgrading to different plans.

There are plenty of formats to choose from: animation, live-action videos, explainer videos, slideshow videos, advertisement videos, or different videos adapted for social media networks.

The platform makes use of simple drag-and-drop technology, as well as numerous ready-made templates and stock videos and photos. The option of adding music to your video is also available.

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3. Easel.ly

Infographics are an important part of your content strategy, and Easel.ly is aware of that.

With Easel.ly, you can turn your data into an attention-grabbing infographic that will bring you the desired results. These results include getting more engagement from your audience, increasing your sales, and even improving communication.

Choose your infographic from a library of templates, customize it as desired, by using icons, charts, or images, and then simply download it in the preferred format.

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4. Make a Meme

Sometimes, memes can express what words can’t. Memes have been designed to be humorous and to help your audience relate to certain situations.

It’s also true that sometimes, the memes you find on the Internet won’t express exactly what you want. That is why you need an app that helps you create your own memes.

Make a Meme is a free app, where you can simply upload an image, add the top and bottom text and make the meme. Make a Meme is also very easy to use.

(Video) Social Media Content Creation Workshop

There is also an app available on the app store, so make sure you check that one out too.

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5. Awesome Screenshot

Awesome Screenshot is a Chrome extension that you can add to your browser for free.

Awesome Screenshot is a great tool to use for taking screenshots, as well as recording videos. Once you’ve taken your screenshot, you can annotate it with different editing options, and then share it with your team members.

If you’re recording videos, you can record both screen and camera, and also connect with tools such as Trello or Slack. You can save your videos to your own computer or share them with your team members without the need of too many clicks.

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Bonus: Content Distribution for Your Posts

Once you have your social media content ready, make sure to share it with a social media management tool such as SocialBee.

Wondering what you can do with a tool such as SocialBee?

Here are a few things you can do:

  • create and schedule posts
  • customize your posts for any of your social media accounts
  • post your content on all your accounts from the same content editor

Social media marketing has never been easier, and if you’re curious to find out more, you can start a 14-day free trial, no credit card required.

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Create a post, customize it for each social media platform and post it on all your accounts from the same content editor.

Start your 14-day free trial and test it yourself!

Get Ready to Enhance Your Digital Content

Coming up with engaging digital content shouldn’t be a tedious task. Nowadays, there is an app, platform, or tool that’s been designed to help professionals, and even beginners and non-designers.

Depending on your business needs, you can choose from visual content creation apps, mobile apps, content creation for video clips, and even pick the ones that offer free downloads.

However, it’s not just about creating the content. Once you’ve put together that beautiful video, it’s only fair to share it with the rest of the world with the help of a social media management tool.

(Video) 10 Free Apps For Content Creation | Phil Pallen

That’s where SocialBee takes over. Start your 14-day free trial now and make sure you share your content on all social media platforms.


What is the best app to create social media posts? ›

What is the best app for creating social media posts? There are a lot of apps you can use for creating social media posts but the top ones are Canva, Adobe Spark, Snappa, Pablo by Buffer, and Desygner. And another best thing about them is that you can use them for free!

Which app can I use for content creation? ›

You can use InDesign, Illustrator, Lightroom, Spark or Adobe Premiere. You can create graphics, logos, video assets, infographics, PDF guides and edit your photos all with this subscription. ➜ Learn more about Adobe Creative Cloud tools here. Procreate is an app that you can use on your iPad or phone.

Is there an app that will post to all social media? ›

Hootsuite (Web, iOS, Android, Chrome)

If you're looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest.

How do you become a social media content creator? ›

Let's take a look at some habits you can develop to become an excellent social content creator:
  1. Be consistent in your writing. ...
  2. Understand your audience. ...
  3. Get your own voice. ...
  4. Personal branding. ...
  5. Share content from other creators that inspire you. ...
  6. Understand your KPI's. ...
  7. Start networking. ...
  8. Deliver value to your audience.
6 Nov 2021

What is the best content creation tool? ›

Here is a shortlist of the best content creation tools (free and paid): CoSchedule Headline Studio. Grammarly. Canva.
Video Creation and Webinar Tools
  • Animaker. Animaker is a simple, drag-and-drop video-making tool. ...
  • SoapBox. ...
  • Veed. ...
  • Loom. ...
  • Demio. ...
  • Biteable.

What tools do I need to be a content creator? ›

12 tools that should be in every content creator's toolkit in...
  • Hootsuite. What it is: Hootsuite helps content creators everywhere consolidate social media accounts, schedule posts and campaigns, provide analytics and organize your trusted news sources. ...
  • Slack. ...
  • Vimeo. ...
  • Adobe Creative Cloud. ...
  • Canva. ...
  • Wipster. ...
  • Khoros. ...
  • Edubirdie.
8 Jun 2022

Who is the best content creator? ›

15 of the Most Popular Content Creators on YouTube to Check Out:
  • Ryan Kaji.
  • MrBeast.
  • PewDiePie.
  • Dude Perfect.
  • Rhett and Link.
  • Markiplier.
  • Preston Arsement.
  • Dream.
24 Mar 2022

How do I automate free social media posts? ›

10 Free Social Media Scheduling Tools
  1. Hootsuite. Hootsuite is the most popular tool for managing social media platforms. ...
  2. NapoleonCat. ...
  3. Later. ...
  4. Crowdfire. ...
  5. SocialOomph. ...
  6. Tailwindapp. ...
  7. Zoho Social. ...
  8. Combin.
25 Aug 2022

How do I post to all social media at once? ›

There is an app that posts to all social media at once: Hootsuite!
Connect your social channels to Hootsuite
  1. Click +Add social account.
  2. Click on the drop-down menu that says Select destination. ...
  3. Choose the profile you want to add (personal or business). ...
  4. Follow the prompts on-screen to connect your network to Hootsuite.
29 Jun 2022

What are the four main types of social media tools? ›

Here's a look at four types of social media tools along with recommended apps that are user-friendly and can streamline your workflow.
  • Content curation tools. ...
  • Social media scheduling apps. ...
  • Content creation tools. ...
  • Social media analytics tools.
26 Jul 2016

Can you use Hootsuite for free? ›

By trying out our most popular premium features first (for free). To get your free Hootsuite account, simply sign up for a 30-day trial of Hootsuite Professional. After 30 days, you can switch to Free or stick with the Professional plan. There's absolutely no pressure to pay and downgrading only takes a second.


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