How Much To Charge For Graphic Design (Pricing Guide) (2023)

Disclaimer: This post may contain affiliate links, meaning we will get a commission (at no cost to you) if you click through and make a purchase. Please read our affiliate disclosure for more information.

How Much To Charge For Graphic Design (Pricing Guide) (1)

Working as a freelance graphic designer can be a great side hustle or a full-time gig. Though, when you’re just getting started, one of the hardest things to do is price your services. Like any business, if you set your pricing is too low, you won’t make enough money to stay in business. If you set your price too high, you might just scare away customers.

So, the question is, how much should you charge for graphic design?

As an entry-level graphic designer, you should plan to charge between $25 and $50 per hour. However, once you gain some experience and build a strong portfolio, you can easily charge $75 to $150 an hour. In general, you should base your rate on both your experience and the complexity of a project.

This may seem like a wide range, and you’re probably wondering where you should start.

Well, that’s exactly why I decided to write this article.

For the rest of this guide, I’m going to delve into a number of factors and considerations you should take into account when figuring out how much to charge for graphic design.

Let’s get started!

Setting Up Your Graphic Design Business

Before you get started working, there are a few basic things you need to do to set up your business. Fortunately, graphic design requires very little overhead to get started.

How Much To Charge For Graphic Design (Pricing Guide) (2)

Graphic Design Software

At minimum, you will need a computer with a graphic design program to create your designs.

There is a wide range of programs available. We won’t get into them specifically, but there are some general guidelines to follow as you evaluate your options.

You may prefer a program that you are already familiar with. Perhaps you took a graphic design class in school and are comfortable with Adobe Illustrator. If you have never used a graphic design program before, you might do some research on which are the most popular or easiest to learn.

Check out some online graphic design communities to get a feel for which programs other professionals are using.

Cost is another factor to consider.

While there are some free or inexpensive programs available, you should select the one that has all the features you need.

In the end, you get what you pay for.

Cheap programs may be missing essential features or have poor technical support.

The last thing you need is to be forced to change programs down the road because you decided to base your decision only on cost.

You Might Also Like:

  • 15 Proven Ways To Get Freelance Clients
  • How To Make Money Editing Photos (The Ultimate Guide)
  • 10 Ways To Make Money Editing Videos
  • 15 Proven Ways To Make Money Drawing
  • How Much To Charge For Home Staging? (Pricing Guide)
  • How Much To Charge For Tutoring?
  • How Much To Charge For Music Lessons
  • 21 Legit Ways To Make Money Without A Job

Website Or Digital Portfolio

Your new clients will want to see examples of the work you have completed before selecting you as their graphic designer.

There are two basic options – a professional website or a digital portfolio.

Both allow you to display your designs and previous work. However, a website may require a little more work to set up.

(Video) How Much Should I Charge as a Freelance Graphic Designer? Stop Underpricing!

If you are looking for a quick and simple solution to get started, you might consider creating a digital portfolio on sites like Behance or Dunked.

You can always switch to a more permanent website as your business grows.

Contact Information

You want your customers to have an easy way to contact you.

Therefore, be sure to set up a professional-looking email address (no, your clients will not take you seriously if your email address starts with fratboy123).

Also, you should have your contact information printed on business cards that you can hand out to prospective clients.

Track Your Setup Costs

As a word of advice, be sure to take your setup costs into account. It can be easy to spend a lot of unnecessary money when you’re getting started.

However, the more you spend upfront, the longer it will take you to become profitable.

With that in mind, one of the best things you can do early on is establish a budget to make sure you don’t overspend.

Decide What Services You Want to Provide

The next step is to determine what services you want to provide.

And truthfully, many freelancers make the mistake of trying to do everything. They believe that if they don’t offer every possible service, they might lose out on opportunities. If you take this approach, you will set yourself up for failure.

Instead, focus on what you enjoy doing and what you are best at.

For example, if you are a pro at designing logos, that should be your focus. Otherwise, you could hurt your reputation by trying to do things that don’t fit into your wheelhouse.

To put it simply, when you’re just starting out, stick to what you know.

How To Advertise Your Services

Once you are ready to launch your graphic design business, you will need to find clients. Fortunately, there are lots of ways to get more freelance clients if you know where to look.

How Much To Charge For Graphic Design (Pricing Guide) (3)

Online Freelance Platforms

If you are just getting started, you might consider joining one or more online platforms for freelancers like Fiverr or Upwork.

The benefits of these platforms are that they are easy to set up and already have a steady stream of potential clients.

The biggest challenge is that it may take a little while to get your first client.

Freelancers who have a strong ranking will show up higher in the search results and get more orders. But don’t let this discourage you. Once you get a few orders under your belt you will start to see more activity.

The other downside is that these platforms charge a percentage of your sale price.

So, make sure that you fully understand their pricing models before you sign up.

Network With Local Businesses

Any business or non-profit organization in your community is a potential client.

At some point, they all need updated logos, marketing materials, or other graphic design services.

Therefore, start by contacting any business owners that you know personally. After you have connected with everyone in your network, starting cold calling other businesses in your area.

(Video) How To Price Yourself As A Graphic Designer

This might seem scary at first, but the more people you connect with, the faster your business will grow.

Social Media

If you want to jump-start your graphic design business, use your existing social network to promote your services.

Like cold calling, this might be a little nerve-racking at first, but you might be surprised how effective this can be.

After all, your family and friends may have friends in need a graphic designer.

Also, offering your services at a discounted rate to people you know may be a great way to get some examples for your portfolio.

Setting Your Pricing

There are many factors to consider when setting your pricing. It can be a complicated process that requires a little trial and error. That said, over the course of time, you will be quoting jobs easily.

But first things first, you need to decide whether you want to charge clients by the hour or per project.

There are pros and cons to both options.

Hourly Rates

Hourly rates ensure that you are getting paid for the time that you put into the project.

This can help protect you from a needy client that comes back with revision after revision.

That said, an inexperienced designer getting started may work at a slower pace, so an hourly rate could make you unaffordable.

Per-Project Pricing

Per-project rates are very popular in the design industry.

Clients can feel confident that they know what the final price will be rather than an open checkbook for projects billed at an hourly rate.

This also rewards designers who work more efficiently.

If you can get the project done quickly, you will make more money for your time.

The only downside is that if the project takes longer than expected, you won’t be able to charge extra.

Ask Your Client For A Budget

Your client may already know how much money they have in their budget. Some clients don’t like to share this information while others are happy to be transparent.

So, in the event that you just can’t figure out what to charge, it never hurts to ask.

By knowing your client’s budget upfront, you can tailor your services to meet their financial goals for the project.

Cheap Doesn’t Equal More Work

Some people make the mistake of thinking cheap pricing will attract a lot of business.

However, this couldn’t be further from the truth.

Setting your pricing too low may actually send the message that you produce poor quality work.

I’ve actually known many freelancers that report seeing an increase in sales by increasing their pricing.

It may seem counterintuitive, but in many cases, it works.

(Video) Pricing Graphic Design Work for Freelance Designers I Graphic Design Price List

For most people, your price is a direct reflection of the quality or your work. So, don’t be afraid to charge a little more than you think you should.

Compare Your Pricing To Other Designers

When in doubt, check out what other designers are charging for similar services.

Just be mindful that the market is full of budget designers.

Don’t make the mistake of trying to keep up with those that are underpriced.

They likely aren’t making much money.

Experiment With Your Pricing

The good news is that your pricing doesn’t have to be set in stone.

You can always adjust to find the right balance.

Try not to change your pricing too frequently, but you should most definitely evaluate your prices every 3 to 6 months.

Reduce The Number of Revisions

After getting your pricing right, you need to focus on working efficiently and reducing the number of hours that you put into each project.

While you may have secured a good-paying gig, multiple revisions could quickly turn a profitable project into one that costs you money.

Luckily, there are some great ways to reduce the number of revisions you have to do.

Always Produce Top-Quality Work

This may seem like a no-brainer, but not putting your best foot forward significantly increases your chances of revisions or rework.

Think of it like this: would you rather put in an extra hour to make a design look perfect before you submit it to a client, or spend 3 extra hours working on a revision because your client was frustrated with your sloppy work?

Make it your aim to produce top-quality work from the get-go.

Not only will your clients be happier, but they might even recommend your services to a friend or colleague.

Can you say repeat business?

Be Ultra-Clear On Expectations And Scope

Graphic design is open to interpretation.

In other words, your client may have one idea in mind, and you have another.

So, in an effort to make your business run as smooth as possible, do your best to align on the design expectations upfront.

This will ensure that you are working in the right direction and reduce your chances of major revisions.

Provide Regular Updates

Sending your client drafts early and throughout the process will ensure that you are on the right track.

The last thing you want is to come up with a print-ready design that the customer hates.

Grow Your Business

As you get more and more clients, you want to think about additional ways to grow your business.

But how do you do that?

(Video) How Much Should You Charge for Graphic Design - How to Set Pricing

Well, here are a few things on which you should focus your effort.

Continuous Improvement

Don’t stress about perfection.

You won’t get everything right from the beginning and that’s ok. Just pay attention to the feedback you are getting from your clients.

Treat negative feedback as an opportunity to improve, and let positive feedback reinforce your hard work.

Pay Attention To Special Requests

If you get regular requests for a service you don’t currently offer, you might be missing out on an opportunity to provide other services.

If needed, take the time to learn the new skills required.

When you feel confident enough, send a note out to all your clients letting them about your new service.

This is a great way to generate new orders quickly.

Keep Current On Market Trends

If you produce outdated designs, your client base will eventually dry up.

So, make sure to subscribe to industry publications and participate regularly in online graphic design communities to keep up to date on trends and new design ideas.

Spend More Time Acquiring New Business

The more time you spend working on projects within your business, the less time you will have to find more clients and earn more money.

Therefore, if you want to grow your graphic design business, it’s essential for you to improve your company’s efficiency.

Whether that means outsourcing business-essential tasks like bookkeeping, or hiring additional graphic designers to help you with your workload, the more efficient you are as a business, the bigger (and faster) you will grow.

Show Off Recent Projects Completed

Use your social media and/or website to show recently completed projects.

In some cases, a client may be interested in your services, but not ready to kick off their project.

By having a robust following, you may spark interest and inspiration for work down the road.

Offer Add-On Services

Think about ways to upsell your services.

For example, if your client is looking for a simple logo design, you might offer to create several variations that could be used for brand consistency across all mediums (web logo, packaging, business cards, social media profiles, etc.).

Related Questions

How Do I Find the Right Graphic Design Software? Each graphic design program offers different features, price points, training and certifications, and technical support. Make a list of your requirements to help you eliminate the programs that don’t meet your needs. Online reviews also provide a lot of information to help you make your decision.

Do I Need a Business License to Get Started? In most cases, you don’t need a business license to get started. You can typically just add your revenue as personal income when you file your taxes. Check with your local municipality for requirements on setting up a sole proprietorship. When in doubt, seek advice from your accountant.

You May Also Like:

  • 8 Best Things To Do With Side Hustle Money
  • How Much To Charge For Face Painting? (Pricing Guide)
  • How To Sell A Crappy Car [10 Top-Dollar Tips]
  • How Much To Charge For Eggs? A Simple Pricing Guide

About The Author

How Much To Charge For Graphic Design (Pricing Guide) (4)

About The Author

Zach Buchenau is a self-proclaimed personal finance nerd. When he isn't writing about budgeting, getting out of debt, making extra money, and living a frugal life, you can find him building furniture, fly fishing, or developing websites. He is the co-founder of BeTheBudget, and Chipotle's most loyal customer.

(Video) How Much To Charge As A Freelancer


What should I charge for graphic design? ›

Hourly rates: $25 - 150 per hour

Hourly graphic design rates vary based on experience and design specialty. Typically, more experienced graphic designers will charge between $65 to $150 per hour. In contrast, more entry-level freelance design rates range from $25 to $50 per hour.

How much does a simple graphic designer charge? ›

According to Upwork's own internal data, the median hourly rate for a freelance graphic designer on their platform falls between $15 – $35 per hour, with an average of $25 per hour. Within that, there's a wide range of anywhere from $15–$150 per hour.

How much should I charge to design a catalog? ›

Catalog Design Price

Designing a catalog can cost around $125 to $300 per page. The design process of a catalog can take from 5-7 days to 4-6 weeks depending on how many pages are involved in your catalog. For example, a 32-page catalog can cost $4,000 to $9,600.

How do you quote a graphic design job? ›

Write a personal quote focused on their needs
  1. Restate how you can solve their problem and repeat what they ask you for. ...
  2. Clearly tell them how much you want to charge and its perfectly ok to answer back at an hourly rate or a flat fee. ...
  3. Include specific design examples relevant to their project.

How much should a beginner graphic designer charge for a logo? ›

How much does logo design cost? The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300.

How much should a freelance graphic designer charge for a logo? ›

Option 5: Hire a freelance logo designer

Depending on the designer's skill, a fresh logo could cost you anywhere from $250 to $2,500. Remember when selecting a freelancer to look for how much experience they have, and how they bill (hourly vs. by project).

What do graphic designers charge per hour? ›

How much does it cost to hire a graphic designer? Rates charged by graphic designers on Upwork vary from $15 to $150 an hour, with an average rate of around $25 per hour.

How much can a freelance graphic designer earn? ›

Freelance Graphic Designer salary in India ranges between ₹ 1.0 Lakhs to ₹ 6.0 Lakhs with an average annual salary of ₹ 3.0 Lakhs.

What is graphic design package? ›

Graphics applications or packages are application software used in graphics designing. Graphics designers use these electronic packages to aid them in the process of design. This software has powerful design tools that aid in creating and editing visual designs on a computer.

How much does it cost to design a 12 page brochure? ›


Good copywriters and designers typically charge between $75-$125 per hour. Expert Tip: A 12-page brochure requires a half-hour to an hour per page, which would cost approximately $900-$3,000.

How much does a graphic designer charge for an ad? ›

Sample Freelance Graphic Design Rates for Experts
Project TypeDesigners UnionArtists Guild
Flyer/Poster/Full Page Ad$150-$350$300-$1,000
Business Cards/Letterhead$75-$200*
Static Social Media/Web Banner$30-$100$75-$1200
6 more rows
30 Sept 2022

How do I quote freelance? ›

What to Include in a Freelance Project Quote
  1. A Description of Your Services. Every freelance quote should include a project description that describes what you are proposing to do for a client. ...
  2. Time Estimate and Work Schedule. ...
  3. A Pricing Breakdown. ...
  4. Billing Details. ...
  5. Expiration Date. ...
  6. Optional Quote Add-Ons.

How do you write a quote for a design? ›

What goes into One? Your quotation should include all your business' details, including your logo, your interior design firm's name, your business' address, as well as your phone number and email. Your quotation should also have the details of your client.

What is design famous quote? ›

Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs.

How much do freelancers charge for a logo? ›

On Upwork, the rates top logo designers charge can range from as low as $25 dollars an hour to as high as $75 an hour, though most fall in the $35-50 range. Rates can vary due to many factors, including: expertise and experience.

How much should a brand designer charge? ›

Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services.

How much should a freelancer charge for a logo? ›

Option 5: Hire a freelance logo designer

Depending on the designer's skill, a fresh logo could cost you anywhere from $250 to $2,500. Remember when selecting a freelancer to look for how much experience they have, and how they bill (hourly vs. by project).

How do you charge for design services? ›

You can base your rate on the average number of hours you normally spend on a project and add 10-15% for a buffer in case of unexpected surprises. Charging a fixed interior design fee will incentivize your client to pay upfront, and you can then move the project along quickly since you've already taken care of payment.

How much do graphic designers charge for a website? ›

While prices differ from person to person, web design professionals typically charge between $50 to $80 per hour, with skilled freelance website designers making upwards of $75 per hour. A flat fee for a standard business website can range from $5,000 to $10,000, with an average of $6,760.

How much should I charge for an Instagram design? ›

What is the going rate for Instagram post design? The going rate for Instagram post design can vary depending on your experience, portfolio, and location. In general, you can expect to charge anywhere from $50-$200 per post.

What is included in a typical logo package? ›

Logo Package Folder Structure

The logo variations folder will include all the different arrangements of your logo. The next section divides your files into digital and print purposes. Your colour variations folder will include the colour options available. Finally, the relevant file types your client will need.

How much should I charge for a friend's logo? ›

Charges of a logo designer for a friend

But, the charge also depends on the designer's skills and experience. If someone was an experienced designer, and they already have work then they didn't have time to design a logo for a friend but if they had time to design a logo for a friend then they will charge $50 to $200.

What is a typical design fee? ›

Most interior designers charge for their time by the hour, anywhere from $50 to $500 depending on their experience. On average you can expect to pay $100 to $200 per hour, typically totaling around $5,200 in design fees, not including the cost of furniture.

How much do designers markup furniture? ›

The percent that you establish goes on top of the project costs, 30-45% is typical in interior design fees.

How do I price myself as an interior designer? ›

Interior Design Service Pricing
  1. Cost-Plus/ Markup: The client pays the cost of an item plus a percentage markup. ...
  2. Retail: A variant on the cost-plus model, this has the designer's fee built-in. ...
  3. Hourly: A client will pay the designer for each hour worked on the project. ...
  4. Square Footage: ...
  5. Percentage of Budget/ Amount Spent:
26 Jul 2017

How much can you make as a freelance graphic designer? ›

Freelance Graphic Designer Salaries
Job TitleSalary
Freelance Freelance Graphic Designer salaries - 16 salaries reported$25/hr
Self Opportunity Freelance Graphic Designer salaries - 9 salaries reported$47,997/yr
Myself Freelance Graphic Designer salaries - 9 salaries reported$23/hr
17 more rows

How much should I charge to design a website on Wix? ›

Hourly Rate of a Wix Expert

The cost of designing a website by a Wix expert is between $50-$100 per hour, and developing is between $100-$200 per hour. Their hourly rate also depends on several factors. Usually, freelancers charge you more than an in-house Wix web designer.

How much should I charge to manage a website? ›

How Much Does Website Maintenance Cost: A Quick Overview
Website TypeAverage Monthly Website Maintenance Cost
Professional Blog Blogs with medium to high traffic$25–$75/month
SME Business Website Restaurants, simple corporate landing pages, and small to medium educational institutions$35–$500/month,
4 more rows

How much do graphic designers charge for a flyer? ›

Flyer. Hourly – A graphic designer can complete a flyer design in about two or three hours for about $25 an hour. Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over $100 per project.

How do you charge for social media post design? ›

They typically charge anywhere from $50 to $150 per article. Then, some graphic designers will create well-branded images with quotes for anywhere from $5 – $10 or so (you supply the copy/image descriptions).

How much do freelancers charge for social media? ›

The rates you will charge as a freelancer highly depends on your skill and experience. Most social media freelancers typically charge an hourly rate of $20-$250, depending on skill level and expertise.


1. Graphic Designer’s Guide to Value Based Pricing (Downloadable Resources)
(Ben G Kaiser)
2. How To Price Your Graphic Design Hindi Me
(Graphic Design Hindi Me)
3. Graphic Design Pricing Guides -- learn how to price your graphic design projects
4. How to Price Your Design & How to Grow As a Graphic Designer.
(Rajeev Mehta)
5. Freelance graphic design rates: How much should you charge? [2022]
(Morgan Overholt)
6. Pricing Design Work & Creativity - Stop Charging Hourly
(The Futur)
Top Articles
Latest Posts
Article information

Author: Edmund Hettinger DC

Last Updated: 04/25/2023

Views: 5526

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Edmund Hettinger DC

Birthday: 1994-08-17

Address: 2033 Gerhold Pine, Port Jocelyn, VA 12101-5654

Phone: +8524399971620

Job: Central Manufacturing Supervisor

Hobby: Jogging, Metalworking, Tai chi, Shopping, Puzzles, Rock climbing, Crocheting

Introduction: My name is Edmund Hettinger DC, I am a adventurous, colorful, gifted, determined, precious, open, colorful person who loves writing and wants to share my knowledge and understanding with you.