How to Become a Content Creator (2023)

Are you a creative individual who enjoys coming up with original ideas? Do you enjoy interacting with an audience and using various tools and platforms? If so, you may want to consider the career of a content creator.

People everywhere enjoy creating. According to a survey conducted by the financial technology company Oxygen, 88% percent of respondents feel they are a creator or freelancer.1 In today’s digital world, with information available at every turn, career opportunities in content creation are becoming more widely available than ever before.2 Read on to learn how to become a content creator and why this career path could be ideal for you.

Content Creator Job Description

Content creators guide and produce concepts and topics that are developed on different media or platforms. This could be in the form of written words, videos, photos, artwork or a variety of other types of content. Some content creators work for businesses or brands to create a presence and raise awareness. Others work on teams or agencies. Still others build up their own content and platform as freelancers.3

The duties of a content creator may differ but can involve:

Brainstorm Ideas

Content creators must be able to brainstorm and come up with original ideas for their platform. For example, some content creators may have to write unique emails or social media posts that introduce a new product or service. Other content creators may conceptualize videos or photos for TikTok or Instagram.

One trait that is very beneficial for a content creator is the ability to think outside the box and take ideas from unexpected places.3 When people see something new or unique that pertains to them, they are likely to take interest. Otherwise, content can get lost in the overabundance of media being produced and put out daily.

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Plan Execution

Once a concept has been chosen, content creators must plan out how they would like to execute their idea. For example, if a content creator is choosing to focus on easy fashion ideas with skirts, the creator must find the best way to execute the content to reach their audience. Will photos be taken? When will the content be released? How will the post reach the most people?

Develop Content and Asset Creation

Probably the most well-known duty of a content creator is developing and producing content. Whether this is through written words, art, video, photos or a whole other range of content creation tools, a content creator must be able to make the content that they intend to put out into the world.

This could involve recording a video, writing a blog, taking photos or creating posts. Some content creators may work on large teams to complete campaigns and create content. Others may accomplish this on their own in a simpler manner. A good content creator is familiar with the tools and resources that are necessary for a project.

Aspiring content creators must be familiar with asset creation and working on different aspects of content. For example, an animator may work an animating an explainer video that will be used as content on a website or as a series on social media.

Analyze Impact

Content creators must be able to analyze what works and what doesn’t work for their audience. Perhaps for one creator, long videos or posts connect better with their target audience than short clips and hashtags. On the other hand, another creator’s audience may prefer brief content. Creators must know how to adjust their materials accordingly if necessary.

Content creators who work for clients may have to justify or explain the impact or reach of their content and show the client why it’s necessary to take a particular route with future marketing. Freelancers or content creators who work independently need to monitor their content to ensure it’s in line with their vision and reaching their target audience.

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How to Stand Out as a Content Creator

Data predictions for 2023 show that adults in the U.S. are expected to spend 8 hours and 20 minutes per day interacting with digital media.4 A plethora of content is being produced online in the modern day and age, so it is important that as a content creator, you stand out to your audience from among the noise. Here are some ways to stand out as a content creator:

Earn a Relevant Degree for Content Marketing

Earning a bachelor’s degree in a relevant area can be of great value as you enter the content marketing profession. A degree can not only teach you concepts that will help you connect with your audience and adapt in a world of changing technologies, but it can also give you authority in your field and knowledge that can be useful for the content you are producing.

A social media degree is a solid choice for those who want to pursue a career in content creation on social media platforms. Social media students gain an understanding of digital marketing and how to create successful content campaigns.

If you want to enter the field of content creation but do not necessarily want to work on the social media side of it, you may also choose to pursue a digital film degree with an emphasis in production. This degree allows students to advance their video production skills and editing.

For individuals who enjoy the written aspects of content creation, a Bachelor of Arts in Professional Writing for New Media can help you develop your talent and learn how to compose different types of written media, from blogs and emails to creative writing pieces.

Another option is to earn an animation degree, such as a digital design degree with an emphasis in animation. This degree helps turn students into animators and gives them essential design knowledge that can come in handy when pursuing a career in content creation.

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Practice and Gain Experience by Building a Content Portfolio

As with any skill, practice is important in content creation. It takes time to gain experience in content creation. Content creators must be willing to spend time building a following and growing their audience. It takes perseverance to stand out as a content creator and build a solid portfolio.

Content Creators Must Develop a Style and Niche

It is important for any type of creator to develop their own style. You may also want to pick a niche to work with. For example, maybe you decide to create content about traveling in Arizona on a budget, or perhaps you create content about dance for students. Finding an interesting niche can help you grow a following as people view your original content. If you are working for a company or brand, you may have to learn how to develop content in their style that fits their niche market.

Relate to Your Audience and Create Appropriate Content

It is important for a content creator to relate to their audience. If you are too distanced from your subject or audience, people will notice and may find your content irrelevant or uninteresting. For example, if your content is about beauty tricks, but you have never used the products or are unable to answer your audience’s questions relating to your tips, you will not be able to stand out.

Creating appropriate content is also important when developing content. Making sure your content is tailored for the right age range is crucial to being a successful content creator. As a content creator, you should avoid posting offensive materials, which can create a disconnect with your community and result in a loss of audience.

Connect With Other Creators

In many professions, connecting with other professionals in the field can be extremely beneficial. In content creation, networking and collaboration allow you to learn from the experiences of other creative professionals. You may even have the opportunity to work together on projects. These connections can help you grow your following.

Keep an Eye Open for Inspiration and New Ideas

There is inspiration everywhere for content creation. Read blog posts and web pages. Watch YouTube videos and explore social media. Explore different types of art and design. Looking at the work of other creators can spark inspiration and new ideas that can help you in your own content creation.

(Video) the secret to content creation I wish I knew sooner

Studies have shown that being open to inspiration is extremely important. Openness can change perspective and give a renewed vision when it comes to working and thinking creatively.2 Content creators must be willing to grow and develop from inspiration to fit the needs of their audience.

Do you want to pursue a creative career in content creation? Grand Canyon University’s College of Arts and Media offers programs such as a digital design degree with an emphasis in web design, social media degree and digital film degree with an emphasis in production. To learn more, click on the Request Info button at the top of your screen.

Retrieved from:

1Oxygen, Oxygen Survey – The Creator Economy in June 2022.

2Content Marketing Institute, B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research] in June 2022

3Siegemedia, What is a Content Creator? And How Can You Become One? in June 2022.

(Video) How To Make Content Consistently | New Media Academy

4Marketing Charts, US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined in June 2022.

5Harvard Business Review, Why Inspiration Matters in June 2022.

The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.


How hard is it to become a content creator? ›

Becoming a content creator can be challenging at first, but it is a fun career path, especially if you're a creative person. A content maker can create content about pretty much everything with any desired media – whether it's photography, videography, or blogs.

Can I be a content creator with no experience? ›

It's also a great career option for many people as it does not require a specific degree or experience level. While some companies might prefer experience and portfolios, any individual can start creating content at home with relatively little training.

What is the job of a content creator? ›

Content creators promote companies' products and services by developing copy for websites, social media, marketing materials, and other platforms. They create both written and verbal media for both private and public consumption.

Does content creator earn money? ›

Content creators can make money on Instagram with 100 followers as long as they are highly engaged and trust the content creator. Unlike other social media platforms, Instagram doesn't have a monetization program for creators (yet).

What does a content creator do daily? ›

What Does A Content Creator Do? Content creators produce work on a variety of platforms including social media, blogs, podcasts, video platforms, case studies, white papers, infographics and more.

Is content creator a stable job? ›

Thus, becoming a content creator can be challenging at first, but it is a fun career path especially if you're a creative person and you have the right skills. A content maker can create content about pretty much everything with any desired media – whether it's photography, videography, or blogs.

How much do beginner content creators make? ›

Content Creator Salary in 2022

The average salary for content creators in 2022 is $44,192 per year. That works out to be just over $22 an hour, or $3,680 per month. The salary range is $36,000 to $58,500, with top earners generating up to $74,500 annually across the United States.

Where should I start as a content creator? ›

​Essential Steps to Becoming a Successful Content Creator
  • Identify your audience. ...
  • Choose a platform. ...
  • Design the content plan. ...
  • Establish the business/brand voice. ...
  • Invest in third-party tools. ...
  • Make a portfolio. ...
  • Grow a following on social networks.
18 Nov 2022

Do you need education to be a content creator? ›

A bachelor's degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing in order to be successful in this role.

What should I study for content creation? ›

What are the Best Content Creation Courses Online?
  • DigitalMarketer Lab. ...
  • Content Creation and Editing for Instagram Stories (Domestika) ...
  • Content Marketing Masterclass: Create Content That Sells (Udemy) ...
  • Introduction to TikTok for Creative (Domestika) ...
  • Social Media Graphic Design for Beginners (Udemy)

What can I sell as a content creator? ›

Content creators may also become influencers who gather followers by publishing content on their website, social media platforms and video-sharing services.
What is a content creator?
  • Blogs.
  • Podcasts.
  • Videos.
  • Music.
  • Art (graphic and fine art)
  • Photography.
  • How-to guides.
  • E-books.
11 Mar 2022

Can anyone create content? ›

If you have a Smartphone and an internet connection, you can create digital media and reach a global audience. Anyone with a knack for creating audio, video, text, or visuals can become a content creator and build their personal media empire.

Which software is best for content creation? ›

Here is a shortlist of the best content creation tools (free and paid): CoSchedule Headline Studio. Grammarly. Canva.
Here are the best visual content creation tools you'll ❤️ using.
  • Canva - Online Graphic Design Tool. ...
  • GIPHY. ...
  • Piktochart. ...
  • VismeChart. ...
  • Unsplash.

How can I make money from home? ›

How to make money at home
  1. Become a virtual assistant. A virtual assistant (VA) provides clients with administrative services from a remote location, such as a home office. ...
  2. Pet sitting. ...
  3. Sell your possessions online. ...
  4. Tutor students online. ...
  5. Start a blog. ...
  6. Sell services online. ...
  7. Sell consulting services. ...
  8. Launch an online store.

How many hours do content creators work? ›

Around 27 percent of the surveyed content creators spent between five and 10 hours every week on content creation, while less than one in 10 creators spent between 20 and 40 hours per week on content creation.

How much do Tiktokers make? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

What's the most popular content? ›

Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don't need to be all you have.

Can an introvert be a content creator? ›

Introverts don't want to be in the spotlight

So when we create content, we never shift the focus to ourselves. This helps us win the trust of our audience and make them listen to us. Be more mindful when you are creating content. Always think about the purpose and the audience when you are creating content.

Do you have to pay taxes as a content creator? ›

Whether your online activities are a full-time job or just a side gig, they're considered a business. Filing taxes for content creators follows the same process as other self-employed individuals. As a result, you report your income from your content creation activities on Schedule C, Profit or Loss From Business.

Does content creation have a future? ›

The Content Creation Sector Is Very Lucrative

Future predictions indicate that this number will increase, giving you an even stronger incentive to spread the word about your interests through your work. Many people, especially those who had been jobless for a long time, now have jobs thanks to content creation.

What content can I create? ›

12 Types of social media content to produce
  • Written posts, blogs, articles, guides, and more. ...
  • Electronic books (eBooks) ...
  • Links to external content. ...
  • Images. ...
  • Videos. ...
  • Video Stories. ...
  • Live Videos. ...
  • Infographics.

How can I learn content quickly? ›

If you want to get a jump start on expanding your knowledge, here are 10 proven ways you can start being a quick learner.
  1. Take notes with pen and paper. ...
  2. Have effective note-taking skills. ...
  3. Distributed practice. ...
  4. Study, sleep, more study. ...
  5. Modify your practice. ...
  6. Try a mnemonic device. ...
  7. Use brain breaks to restore focus.
21 Nov 2018

How do I start my own content business? ›

Five Essential Steps To Creating Content That Works For Your Business
  1. Define Your Goal. ...
  2. Define Your Audience Persona. ...
  3. Create A Content Segmentation Grid. ...
  4. Ensure All Your Content Has A Call-To-Action. ...
  5. Build an Editorial Calendar.
20 Jan 2015

What kind of content can I sell? ›

12 types of digital products to sell
  • Ebooks (and audiobooks) There's a lot of money to be made selling ebooks. ...
  • Online courses. Another great way to monetize your knowledge is to create and sell an online course. ...
  • Digital art. ...
  • Subscriptions and memberships. ...
  • Video content. ...
  • Patterns and printables. ...
  • Templates. ...
  • Photography.
10 Nov 2022

Is it hard to be content creator? ›

That's why there's no clear path to becoming a content creator. A large amount of the difficulty in becoming one is the path to getting there. It's not like you can just go to school, get a degree in it, and then go get a job in it, the way you can in nursing or in engineering.

Who is the biggest influencer? ›

The Most Popular Influencers on Instagram 2022
  • Lele Pons. 44M followers. ...
  • nusr_et. 35.6M followers. ...
  • Dan Bilzerian. 32.4M followers. ...
  • Amanda Cerny. 24.8M followers. ...
  • Zach King. 24.3M followers. ...
  • Chiara Ferragni. 23.9M followers. ...
  • pewdiepie. 21.7M followers. ...
  • Cameron Dallas. 21.6M followers.

What is an influencer salary? ›

Average ₹20,259 per month

Is this useful?

What is influencer salary? ›

General averages, according to Statista: A nano-influencer can make $195 per post on Instagram. A mid-tier influencer can make $1,221 per post on Instagram. A macro-influencer can make $1,804 per post on Instagram.

What app does content creators use? ›

When you ask for one of the simple, powerful and best apps for content creators- Canva is the answer for many. It lets you do image and video editing and choose among hundreds and thousands of available templates for stories, posts, cover images, highlights, resume-building, and whatnot.

What does every content creator need? ›

At the most basic level, the tools every content creator needs are a camera, a microphone, and a light, which can literally be your phone and a window. If you want to make videos, you need something to record video. If you want to make audio content, you need something that records audio.

How much does content creator cost? ›

Web page content creation cost majorly depends on the length and units of pages. The price of web page content creation in the USA is $1500 to $4500 for 5 to 10 pages including all edits. In India, the cost of web page content creation is $500 to $1500 for 5-10 pages.

How do content creators start making money? ›

Let's review the steps to become a content creator 🤓
  1. Choose Your Niche.
  2. Study Your Audience.
  3. Develop a Content Strategy.
  4. Set up Your Website.
  5. Set up Your Social Media Accounts.
  6. Sign up for an E-Newsletter Software.
  7. Grow Your Audience.
  8. Monetize.

What do content creators need most? ›

Must-have equipment for content creators
  • Waterproof phone case. Being able to use your phone in watery environments can really come in handy. ...
  • DSLR camera. ...
  • Lenses. ...
  • SD cards. ...
  • Laptop. ...
  • Microphone. ...
  • External hard drive. ...
  • Portable charger.
2 Jun 2022

How do I sell as a content creator? ›

7 Best Ways To Make Money As A Content Creator + Examples
  1. Sell premium access to your content.
  2. Launch OTT membership apps.
  3. Become an affiliate marketer.
  4. Sell your own products on social platforms.
  5. Turn on AdSense on social media accounts.
  6. Find brand sponsorships.
  7. Monetize your live streams.
2 Feb 2022

How do content creators get clients? ›

How to Attract Clients as a Part-Time Content Marketer
  1. Step 1: Identify Your Expertise.
  2. Step 2: Define Your Ideal Client.
  3. Step 3: Narrow Your Niche.
  4. Step #4: Set Up Your Blog.
  5. Step 5: Create a Content Strategy.
  6. Step 6: Research Commercial Keywords.
  7. Step 7: Create an In-Depth Case Study Post.


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